Micro Geographic Target Advertising

Mobile advertising is in its infancy. Imagine using GPS coordinates in conjunction with tags or a social profile to provide micro target advertising based on location. Cool stuff. This article describes a step in the right direction. http://www.readwriteweb.com/archives/mobile_advertising_has_potenti.php

WiMax v. LTE

A lot of documentation regarding LTE and WiMax is available. I would really like to find a case study of one company's decision to pursue one over the other. WiMax sounds great but in specific applications.

Corporate Implementation of Social Networks - Is there a methodology?

A recent blog post (here) discussed the costs associated with corporate implementation of social networking applications. The post went on to indicate that corporate adoption is an ongoing issue and the price of implementation is 75% process related and 25% technology. This imbalance is common with software implementations so I am not surprised.

I wonder if social networking application platforms are implemented using a specific type of methodology. Success of these systems is based upon user adoption, informational value and the productivity gains touted by the vendors of these systems. Theoretically, the incredibly low price of procuring these systems should provide companies with easy justification using ROI and payback period estimations. But how do these companies promote usage and adoption of their product? Mature organizations are usually managed by personnel reluctant to adopt web 2.0 functionality. Some still view the computer as a cost center that provides no business benefit.

If anyone has heard of a social network implementation methodology to facilitate user adoption I would like to know about it. Until then the return on investment is reflective in the procurement price of these systems = low.

Another Social Networking Site

Will it ever end? Microsoft will launch a new social networking site to compete with Facebook. With the ongoing proliferation of social networking sites how will anyone be able to manage their contacts using a single application. Maybe a social network consolidation center.

Google Dictates the Future of Enterprise Applications

In this article Google provides a high level strategy behind converting the enterprise application platform from proprietary systems to open source, cloud computing. Contrary to the image, maybe Google can answer everything.

Network Security Risk with Server Virtualization

I continue to hear fears from IT professionals when it comes to server virtualization. Virtual machines do provide corporate infrastructure scalability. VM can also be used to create redundancies within your network as a component of a continuous availability architecture.

Fears come from the unknown. Discussions of server proliferation and lack of control is really a function of the IT change and configuration management processes. Many IT professionals talk about change management but fail to take the necessary steps in defining and enforcing governance of the change and configuration management processes. Don't get me wrong. The fears are accurate and relevant but can be managed. Risk will never be totally avoided.

Check out more here.

Breakthrough Analysis

News alert! Canadians love beer. Read the news. If I lived in perpetual coldness I would drink a lot of beer, wine or anything else. Then again, I would not live in Canada. No offense, of course.

Social Networking & Government Regulation

A recent article discussed the possibility of government regulation for social networking sites. The concept would prohibit publication of copyright pictures and reduce online predatory practices...at least in theory. Government regulation is not what is needed, rarely does it help. Personal responsibility for their actions and community governance is what inevitably evolves without artificial regulation.

I fear government involvement and regulation may eliminate the long term benefits of creating social networks for knowledge management. Never react on fear of the unknown. More info here.

Blog Definition

While typing a paper in MS Word I found that the term "blog" was not recognized. The term is used daily and is major component of the internet so why was it not found. Interestingly, the term was not added to the dictionary until 2005. Other additions for that year include another technical term, "wedgie".

We all know the blog concept has been around for many years as an online diary, weblog or some other manifestation of what is now known as the blog. History of blogging available here.

Mobile Second Life?

No matter where I go the virtual world of Second Life is available. In this article Second Life is made available to all mobile phone users. Of course, you need a telephone capable of running and rendering the application.

This concept becomes relevant to one of my previous postings. Imagine being a field service technician requiring access to a knowledge base and schematic diagrams. It would be nice use the mobile Second Life application to provide social networking. The social networks translate to a mobile knowledge base with immediate access to technical documentation. The need to research every technical topic back at the desk is eliminated and knowledge expands beyond the confines of the corporate enterprise or the vendor FAQ list. This could be a step toward increased productivity and a reduction in system downtime.